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Sprintexx Ad-Tech Division: Uniting Data with Creative Precision


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Backed by Janus Koncepts Advertising, Sprintexx Advertising Technology reshapes modern advertising. In the present dynamic digital world, advertising is no longer just about reach—it’s about relevance. Brands now need sharper targeting, smarter insights, and faster execution. Here’s where Sprintexx makes the difference.

As the multi-dimensional ad-tech division of Janus Koncepts Advertising, Sprintexx integrates cutting-edge technology and strategic marketing expertise to deliver advertising that is smart, measurable, and performance-driven.

At the helm is Mr. Jai Sognai, a veteran with 30 years of digital experience, whose leadership has guided Janus Koncepts into a reputed force in integrated marketing for more than 20 years. Sprintexx embodies his next big leap—combining strategic branding with advanced ad-tech.

Why Sprintexx Ad-Tech Stands Apart


Sprintexx is a end-to-end advertising partner, managing everything from concept to conversion and retention. What distinguishes us is our ability to integrate:
? Data Intelligence
? Instant Ad Performance Tuning
? AI/ML-Driven Targeting
? Narrative-based Creativity
? Seamless Cross-platform Delivery

This fusion allows brands to go beyond impressions towards engagement and conversion.

Omnichannel Engine for Full-Funnel Advertising


1. Brand Marketing
We use integrated paid campaigns and strategy to build brand visibility and consumer trust—paving the way for future success.

2. Digital & Performance Marketing
Outcome-focused campaigns across:
? Google Ads
? Meta Ads
? Programmatic Platforms
? Contextual & Native Advertising
All optimised to maximise ROI and reduce cost per result.

3. Artificial Intelligence & Machine Learning Ecosystem
Sprintexx is a data-driven platform, leveraging deterministic user targeting through:
? Cohorts
? Intent Signals
? Behavioural Patterns
? Transaction Data
We activate these audiences across any third-party platform—targeting them at their highest engagement moments.

4. Influencer & Community Marketing
Impactful engagement through creators and communities on:
? Instagram
? YouTube
? LinkedIn
? Emerging platforms
We combine influence and visibility to drive conversations and conversions.

5. Connected TV (CTV) & OTT Advertising
Premium inventory access across:
? Netflix
? Disney+ Hotstar
? JioCinema
? Zee5
? YouTube
and more, delivering cinematic storytelling across digital screens.

6. Creative Storytelling
Every strong brand is built on strong storytelling. We craft compelling stories designed to inspire audiences and strengthen recall.

7. Adaptive Ad Optimization
With our proprietary Sprintexx DSP, we deliver:
? Real-time Personalization
? Adaptive Creatives
? High-Resolution Delivery
? Multi-Device Formatting
leading to improved engagement and stronger performance.

Distinct Advantages of Sprintexx Ad-Tech


? India’s Largest Deterministic Audience Sprintexx DSP Dataset
Access through partnerships with RailYatri, PolicyBazaar, Mobikwik, Freecharge, Venmo, copyright, RuPay, CashKaro, Thomas Cook, Apollo, Travel Buddy, and more.

? Expansive Digital Reach
While walled-garden platforms wait for users, Sprintexx engages beyond platform boundaries across the open internet—boosting efficiency and reach.

? TV and Device Inventory Access
Direct visibility on:
? LG Smart TV
? Infinix TV
? Panasonic
? OnePlus
? Realme

? Cross-Media Audience Activation
We leverage data across internal, external, or third-party media—offering limitless adaptability.

? Smart DSP with Real-Time Analytics
One platform that unifies:
? Inventory Access
? Real-time Optimization
? Fraud Control
? Deep Analytics
? Transparent Reporting

? AI-Powered Audience Segmentation
Hyper-accurate cohorts based on:
? Demographics
? Interests
? Online Behaviour
? Transaction Patterns

? Open Tracking System
We support all third-party trackers—delivering measurable accountability.

Reasons to Choose Sprintexx


Sprintexx sits at the intersection of:
? Agency Experience
? Ad-Tech Excellence
? Data-Driven Insight
? Creative Innovation

Brands and agencies choose us for:
? Faster Campaign Execution
? Higher ROI
? Full-Funnel Transparency
? Large-Scale Reach
? Long-Lasting Brand Value

And above all, our commitment to results, integrity, and innovation.

Guiding Force Behind Sprintexx


Mr. Jai Sognai, with over three decades of expertise, has shaped Sprintexx into a platform that is:
? Future-Oriented
? Transparent
? Scalable
? Performance-Driven
? Built on Deep Brand and Consumer Understanding

His vision ensures Sprintexx continues to innovate in the rapidly evolving digital ecosystem.

Designed for Tomorrow’s Advertising


Sprintexx Ad-Tech is made for brands that demand:
? Smarter Targeting
? Faster Optimization
? Transparent Reporting
? Audience Intelligence
? Cross-Platform Consistency
? Creative Excellence
? Higher ROI

As markets modernise, Sprintexx stays devoted to measurable, tech-led innovation.

Summing Up: The Future of Smart Advertising


Whether your goal is boosting brand awareness, generating leads, driving conversions, or scaling nationwide impact—Sprintexx Ad-Tech is your partner for data-driven, future-ready advertising.

Sprintexx Ad-Tech — Backed by Janus Koncepts.
Where Data Inspires Intelligence.
Where Creativity Drives Action.
Where Technology Drives Growth.

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